Dar Al Hanouf

Katch International was appointed to lead the PR strategy and media relations for the four-day activation that took place from March 8 to March 11 at the Kingdom Suite. The brief required a public relations agency with experience delivering culturally sensitive, high-profile luxury activations in Saudi Arabia.

The carefully curated itinerary included:

• Day 1: Exclusive preview for media and influencers, followed by a private Suhoor at Café Boulud.
• Day 2: Invite-only event for Saudi royal family members, hosted by Princess Nourah Al Faisal.
• Days 3 & 4: Private client fittings, including Princess Reema, daughter of Prince Waleed bin Talal.

The team supported all aspects of the event management and the full PR communications, including influencer engagement, strategic media invitations, on-ground coordination, and social amplification to maximise visibility and storytelling across key luxury, fashion, and lifestyle platforms. It was an overwhelming success, with a whole host of KOLs and media in attendance. This integrated execution reflected a cohesive marketing and public relations approach aligned with the stature of the brand and its partners.

• Over a span of two weeks, Katch generated the below results:
• A 6.88Million+ audience reach was generated, highlighting the collaboration’s wide digital footprint and resonance across Saudi Arabia and the wider GCC region.
• The campaign generated high-value coverage across luxury, fashion, and lifestyle media, further elevating the profiles of Four Seasons Riyadh, Dar Al Hanouf, and Art of Heritage.
• The event was covered extensively, with top-tier media in attendance including Sayidaty, Hia Magazine, Harper’s Bazaar, What’s On KSA, and Asharq Al Awsat.
• Key influencer attendance included Adham, Mohamed El Sherif, Hanan Al Saify, and Reem Al Swaidi.
• The extensive coverage was further amplified through a robust mix of print, digital, and social media platforms, with standout features in Vogue Arabia, Destination KSA, and dedicated Instagram and YouTube recaps.