Café Boulud

The goal was to plan and execute a high-profile launch for Café Boulud, positioning it as one of Riyadh’s premier dining destinations. We needed to craft a cultural experience that would attract both local and international media attention, highlighting the Michelin-starred chef’s presence while showcasing Café Boulud as more than just a dining venue but a culinary journey. The brief required a public relations agency capable of delivering a culturally resonant, media-led launch within Saudi Arabia’s luxury dining landscape.

To achieve this, Katch International launched a two-month PR campaign. We shared stories and teasers leading up to the launch and offered VIPs, influencers, and key media outlets an exclusive preview of the restaurant before its public opening. The strategy included private cooking demonstrations with Chef Daniel Boulud and curated cultural tours of Diriyah, linking the French dining experience with local Saudi culture.

• The launch was an overwhelming success, with over 78 publications covering the event, reaching a combined audience of 52 million. Coverage appeared in prominent publications, including:
  • Arab News (UMV 292,000)
  • Destination KSA (UMV 41,000)
  • Caterer Middle East (UMV 35,600)
  • What’s On Saudi Arabia (UMV 193,000)
  • Al Sharq Al Awsat (UMV 3.2 million)
  • BBC Good Food Middle East (UMV 42,900)

• This level of media attention highlighted the unique appeal of the Café Boulud launch, particularly with the presence of Michelin-starred Chef Daniel Boulud, whose global prestige drew significant interest from local and international outlets. The results reflected the effectiveness of a carefully orchestrated PR strategy focused on access, storytelling, and cultural relevance.
• The coverage not only showcased Café Boulud as a premier culinary destination but also reinforced Four Seasons Riyadh’s status as a top-tier luxury hotel offering exclusive dining experiences in the Kingdom.