Mowsem

Mowsem means Season in Arabic. Seasons are represented as the core concept of the logo’s symbol and the organic build up of the logotype. Situated in the Hilton the Palm, the full day dining concept had separate dining stations, so we wanted to build on this to bring in the idea of the division of the seasons particularly when it came to the menus, with each season being reflected. The logo consists of a symbol and a logotype. Both together are designed to look neat, elegant and classy whilst also showing clearly the four different elements at play.