Baby Expo

Katch International was appointed to lead the full PR strategy for Baby Expo Riyadh, amplifying visibility across traditional media, digital platforms, and on-ground event touchpoints. The brief required a public relations agency with experience delivering large-scale consumer exhibitions and family-focused events in Saudi Arabia.

To ensure strong momentum leading up to and during the two-day event, Katch developed, drafted, and distributed multiple bilingual press releases and media alerts, secured high-value media partnerships with top-tier titles, coordinated advertorials, and managed influencer outreach.

On ground, Katch provided end-to-end PR operations support, including speaker briefing materials, media management, interview coordination, and real-time event support. The team also secured the attendance of 162 guests, including 31 verified influencers, and proactively tracked all media and social coverage throughout the campaign. Post-event, Katch drafted the closing PR release with key highlights to extend momentum beyond the event dates.

• 64 total clippings delivering 20.9M reach
• Generated $726K PR value and $211K ad value
• 21 media features and 43 social/influencer posts, including 31 influencers hosted on ground
• Full PR operations delivered: speaker/host briefing packs, live influencer management, RSVP coordination, and a Sayidaty on-ground interview
• All media partnership deliverables fully executed