Neat Burger is the first of its kind – the planet-friendly, plant-based, full-flavoured game-changer the world has been waiting for. The world’s first plant-based sustainable burger chain, Neat Burger offers a menu that appeals to not only those who follow plant-based diets but any individuals, meat-eaters included, who want to eat delicious meat-free dishes that are more sustainable, healthier, and ethical. The brand is backed by five-time FIA Formula One world champion Lewis Hamilton, in collaboration with hospitality organization The Cream Group and investors, as well as UNICEF Ambassador and early backer of Beyond Meat Tommaso Chiabra. Neat Burger opened its first site in September 2019, just off Regent Street in London, and opened its second dine-in outlet at Camden Market in 2020, with plans for global expansion across Europe, the US, and the Middle East already in place.
Katch was tasked with handling the global PR, project management and integrated communications for the launch of Neat Burger, and it’s safe to say that our campaign was a gamechanger –powered by our team’s creativity and next-level communications.
- Katch has secured 432 pieces of coverage in leading media publications in multiple languages across the globe, including the New York Times, The Guardian, Esquire, Bloomberg, Forbes, Independent, ESPN, 20 Minutos, Fox 41, Financial Times, GQ Magazine, The National, BBC, EuroNews, and many more.
- Katch has secured coverage in publications with a combined online readership of 9.25billion people; at least 16.4 million of those readers are estimated to have viewed TheAvocado Show’s coverage.
- The average domain authority garnered for Neat Burger is 64, which is an excellent score in terms of visibility on search engines.
- Neat Burger posts and coverage have been shared about 97,900 times on social media with a 3.7 million circulations of publication distribution.
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