Riyadh Active

Understanding the unique positioning of Riyadh Active as a first-of-its-kind event in Saudi Arabia, Katch implemented a comprehensive PR and media strategy to amplify awareness and generate excitement. This included a multi-tiered approach encompassing media outreach, influencer engagement, social media activations, and real-time event coverage. The strategy was designed to balance traditional public relations with digital-first communication channels to maximise reach and relevance.

Our PR team secured the attendance of over 20 influential fitness figures and media representatives, generating a strong pre-event buzz. We rolled out a structured media campaign, issuing three press releases and one media alert over four weeks to educate audiences and establish brand credibility. Real-time updates, live coverage, and influencer collaborations further extended the event’s reach, ensuring consistent engagement across digital and traditional media. Despite last-minute changes, such as key headliner Hana Z’s absence due to health reasons, Katch seamlessly managed post-event media interviews to maintain brand visibility and impact.

• Katch secured over 80 media clippings, with continued post-event coverage across major outlets.
• More than 20 influencers were invited by Katch alone, boosting the event’s visibility across social platforms.
• Influencer-led content contributed to sustained online engagement before, during, and after the event.
• Despite schedule clashes with the Saudi Sports Expo and Riyadh Marathon, over 70% of tickets were sold.
• Sponsors maximised exposure by leveraging influencer marketing and real-time content sharing.
• These outcomes reflected the effectiveness of a coordinated marketing and public relations approach.
• The presence of the Saudi Ministry of Sports reinforced Riyadh Active’s importance in the Kingdom’s growing fitness industry.