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Address Makkah
Address Makkah
Address Makkah

Address JabalOmar Makkah

Nestled within the heart of the holy city of Makkah, Saudi Arabia, Address Jabal Omar Makkah stands as a luminous testament to the convergence of spirituality and opulence. As an integral part of the prestigious Address Hotels and Resorts brand, this iconic establishment beckons pilgrims and travellers with a promise of unmatched luxury and spiritual resonance.

The largest hotel within the Address Hotels + Resorts portfolio, boasting a grand portfolio of 1,484 lavish rooms and suites, Address Jabal Omar Makkah exudes an aura of tranquillity while being in close proximity to the sacred landmarks. A harmonious blend of traditional architectural charm and modern elegance makes this spiritual haven an architectural marvel that embraces both heritage and contemporary finesse.

One of the standout features of Address Jabal Omar Makkah is its proximity to the sacred Holy Kaaba and Al Masjid Al Haram, along with various attractions such as the Makkah Museum, Masjid Al Jinn, Jannat al-Mu’alla Cemetery, and the iconic Abraj Al Bait Towers. Designed by the world-renowned architects Foster & Partners, the towers of Address Jabal Omar Makkah span over 5,000 sqm of prime space and the development includes a commercial area featuring a diverse range of shops, showcasing local, regional, and international brands.

The challenge at hand was twofold: to illuminate Address Jabal Omar Makkah’s unique blend of spiritual heritage and lavish comfort and to establish a formidable presence within the luxury hospitality realm. Our objective encompassed highlighting the strategic location, unparalleled accommodations, and incredible facilities on offer, including the stunning bridge that offers a panoramic view of the revered Kaaba.

To achieve this, we wrote an opening press release which was then translated into several languages to go out globally. The press release had to showcase all the incredible things on offer at this superb hotel, while also emphasizing its significance as the first Address Hotels and Resorts property to be located in the holy city of Makkah. The press release was translated into 13 languages and sent out over Newswire, getting coverage around the world.

The collaboration between Address Jabal Omar Makkah and our team yielded remarkable outcomes. Through a meticulous blend of strategic efforts and creative storytelling, Address Jabal Omar Makkah’s narrative echoed far and wide.

  • The press release received comprehensive media coverage spanning 56 countries, 1,134 media outlets, and 13 languages.
  • There were 755,180,266 estimated potential unique readers
  • It received 1,132,770,399 potential impressions, demonstrating extensive exposure across the globe
  • It earned $5,341,000 advertising value equivalence
  • There was $16,023,000 potential editorial value
  • There was a total of 1,526 clippings, comprising 589 English, 108 Arabic, 38 French, 127 Korean, 153 German, 144 Portuguese, 43 Spanish, 19 Italian, 20 Dutch, 20 Japanese, 206 Chinese, 6 Russian, 53 Hindi
  • Some of the English coverage included in Dubai News Today, Khaleej Dailies, Zawya, Reuters, Bloomberg Business, Business Wire, Doha Insight, Press Association, UAE Business Review, The London Free Press, Montreal Gazette, Canada.com, Daily Herald, Trade Arabia, Gulf Business, Business Traveller Middle East, Wall Street Select, WOW!, and many others.
  • Some of the Arabic coverage included in Middle East Newsroom, Lebanon Times, Dubai Global News, UAE Digital News, Algerian Times, Ajman News, Time Out Dubai, Oman Bulletin, MENA Financial Network, and many others.
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