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Atlantis the Royal
Atlantis the Royal
Atlantis the Royal
Atlantis the Royal
Atlantis the Royal
Atlantis the Royal

AtlantisThe Royal

Just when we thought Dubai had seen it all, Atlantis The Royal emerged like an elaborate game of Tetris on the iconic Palm Jumeirah, as the city’s largest and perhaps grandest luxury endeavour yet. An unparalleled destination located on the crescent of The Palm Jumeirah, right next to Atlantis, The Palm, this superstar of a resort was the talking point of the world for months in the build-up to its reveal. Fourteen years in the making, this global landmark surges 43 storeys high and spans 406,000 square metres.

Designed by the exceptional Kohn Pederson Fox Associates, the exterior of this architectural marvel is a symbol of the world of luxuries that awaits on the inside. With its decadent design and long list of luxury and fashion brands, Atlantis The Royal, which is frequently being referred to simply as “The Royal,” pushes the boundaries of modern opulence. The luxury amenities in their sheer quantity are nothing short of impressive: there are 795-rooms and suites, 231-residences, 92 pools, 17 top restaurants and bars from celebrity chefs, brands such as Valentino and Louis Vuitton, and a host of other uber-luxurious details and offerings.

To match its grandeur, the world-class resort opened its doors with a “grand reveal weekend” that became global news. A star-studded event graced by international celebrities, the opening weekend was kickstarted with blockbuster entertainment, including the jaw-dropping return of the sensational superstar Beyoncé, with her first full-length concert since 2018. The event saw multiple other performances and parties, an endless flow of fun and frolic, and was seamlessly covered by us at Katch International as Atlantis’ official PR and Communications partner for the GCC region.

As the PR Agency in charge of both Atlantis, The Palm and Atlantis The Royal, Katch International was challenged with the task of giving this mammoth project the coverage it deserves, along with creating enough buzz around the grand reveal weekend.

Proud to have been on this journey and having signed on to handle the Public Relations and Communications of both properties for the next two years, Katch International was set to do justice to the stature of the brand. The opening of Atlantis The Royal was one of the most incredible moments of the year with some of the biggest names in the celebrity world set to descend on the venue for a launch event like no other, and Katch was entrusted with the responsibility to distribute enough and more media material and partner with tier-one publications before, during, and after the event.

We at Katch International ascended into a whirlwind of doing what we do best and gave this landmark project the platforms it truly deserves, setting an extremely high benchmark for our continued partnership.

  • Katch secured an estimated 1,886 pieces of coverage across tier-1 print, online, broadcast, and social media channels.
  • Obtaining coverage in top publications, including Vogue Arabia, GQ Middle East, Esquire Middle East, Conde Nast Traveller ME, Interni, Robb Report Arabia, ET Bil Arabi, The National, Al Ittihad, What’s On Dubai, Time Out Dubai, Arabian Business, Zahrat Al Khaleej, Haya Magazine, Abu Dhabi TV, Dubai TV and more.
  • Katch also secured A-list GCC celebrities and social media influencers including Lojain Omran, Rawan Bin Hussein, Sami Slimani, Tamaraah Al Gabbani, Mohamed Al Turki, Kris Fade, Huda Kattan, Chanel Ayan, Caroline Stanbury and more.
  • Katch collated and curated a target list for Atlantis’ invite activation;
  • Katch tracked and followed the gifting opportunity with influencers and KOLs.
  • Katch also arranged interview opportunities with key spokespeople during the Grand Reveal weekend.
  • Katch secured exclusive media tours and coverage during the Grand Reveal weekend.
  • Katch managed and secured exclusive interview opportunities with talent during the blue carpet.
  • Katch followed up and secured additional coverage from the attendees that will be rolled out in the months to come.
  • Coverage from the event went viral across the region and was trending on TikTok and Instagram for weeks post-event.
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