Organised by the Ministry of Tourism, Saudi Arabia, and G20 Saudi Secretariat, as part of The International Conferences Programme, honouring the G20 Saudi presidency year 2020, and powered by Bench Digital – Future Hospitality Summit (FHS) was developed to tackle the big ideas and challenges facing the hospitality industry in the Kingdom and across the world. A hybrid virtual conference, FHS took place live from Riyadh and around the world on the 26thand 27th of October 2020, and was attended by more than 6000 participants worldwide. The event was delivered on a cutting-edge digital event platform managed by Bench Digital, which provided an immersive live experience, including a virtual exhibition, one-to-one video networking, and integrated chat features for all participants.
Katch was tasked with generating significant buzz, both internationally and within Saudi Arabia, through online and print media and across digital channels. In addition to being responsible for project administration, spokesperson profiling, monitoring, and reporting, we provided strategic counsel for FHS in the lead-up and throughout the event, while also engaging with influential media/business people to promote FHS through their networks.
- Katch successfully secured widespread coverage, including live coverage, for FHS in top international media publications, generating a total Ad Value of AED 10,381,879 (US $2,828,850) and total PR Value of AED 33,674,268 (US $9,175,550).
- More than 540 articles were written about FHS, in leading publications such as Arab News, Caterer Middle East, Al Jazirah, Al Watan, Okaz, Al Madina, The National, Sky News Arabia, Sabq, Makkah Newspaper, HIA Magazine, Asharq Al Awsat, El Bashayer, Saudi Gazette, Al Yaum, and more.
- We secured exclusive interviews with Caterer Middle East, Hotelier Middle East, Associated Press, Sky News Arabia.
- Katch initiated a media partnership with Hotelier Middle East for FHS, and secured more than 50 media registrations, including international publications such as Wall Street Journal and Associated Press, plus regional publications such as Caterer Middle East, Hotelier, What’s On, and more.
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