The Global Restaurant Investment Forum (GRIF) Saudi Arabia, a highlight of the Future Hospitality Summit (FHS), symbolises the dynamic synergy between gastronomy and investment. Positioned as a celebration of diverse culinary traditions, cultural exchange, and insightful discourse, GRIF brings together visionaries and investors in the vibrant food and beverage industry.
This annual event, established in 2014, underscores its commitment to catalysing innovation and investment opportunities in the global restaurant community. Recognised as an eminent platform, GRIF spotlights the world’s most exciting F&B trends and challenges, driving industry stakeholders to explore fresh perspectives.
The 2023 edition, held between the 7th to 9th of May at Al Faisaliah Hotel, Riyadh, saw attendance from hospitality experts, investors, and business owners worldwide, who came together to share insights, trends, and experiences to further the growth and development of the hospitality industry in Saudi Arabia. There was huge focus on the location of this year’s conference, as Saudi Arabia has come to be recognised as the new F&B hub of the Middle East, with its hospitality sector growing at an immense speed.
