illuminate

Katch International led the exciting marketing strategy and campaign for iLuminate’s debut in Saudi Arabia, implementing a comprehensive plan that combined traditional PR and influencer marketing. The campaign included Public Relations in both Arabic and English, utilising influencers to appeal to a younger demographic. Additionally, the team orchestrated onsite press coverage, and press conference management to generate hype around the event.

Digital marketing and social media strategies were also key components in boosting online engagement. Katch International devised a PR and Marketing plan that struck a balance between conventional PR tactics and modern influencer marketing, ensuring the event reached a diverse audience, both young and old.

• Through extensive research on the region, Katch International provided an integrated campaign that confirmed sell-out shows for the performances.
• Coverage was gained both in local and international press, including front-page coverage in the Arab News and coverage in Al Riyadh, Al Sharq Al Awsat, The Saudi Gazette, The National, Gulf News, and The Daily Mail Online.
• The campaign garnered a total PR value of over 1.2 million dollars.
• It achieved over 84 press clippings.
• SEO was increased through blogs and digital press was 62%, with 25% of ticket sales coming from traditional media.
• 25% brand alignment was achieved.
• 50% of marketing efforts were through digital channels, influencers, YouTube, and social media.
• Total tickets sold in 14 days amounted to 10,000.