The More Cravings by Marriott Bonvoy app is the biggest culinary offering app across the UAE, against ever-increasing market competition, providing endless dining experience to the Middle East market, available at their fingertips with exciting offers and promotions Free of Charge. The app draws together the acclaimed and fabulous 300 restaurants and lounges from all Marriott Bonvoy hotels across the UAE, under one easy-to-use app. With the sheer choice available and to help you define your cravings, simply SHAKE the app and it will generate dining suggestions in close proximity to your location. In addition to this More Cravings will show all offerings and deals available at these venues, including unbeatable 2 for 1 offers and exciting partner promotions. The app concept, above being fun and innovative, comes from one of the world’s most entrusted hotel groups, Marriott Bonvoy, which offer award-winning bars and eateries, including Toro Toro, Akira Back, Oak Room, Kitchen6, Indiya by Vineet, Cucina, JW Steakhouse and more.
Katch was tasked to assist in the pre-launch and post-launch of the More Cravings app including implementing the gamification element into the app to have one of its kind functionality.
We came on board to execute the launch into the market, drive app downloads, generate significant buzz online, in print media and across digital channels, and drive awareness of the app.
- Within two months, the app has seen 16,970 app downloads.
- Katch successfully secured widespread coverage for the app for a PR Value of AED 2,569,539
- Securing coverage in top publications including Hotelier Middle East, Caterer Middle East, BBC Good Food Middle East, Khaleej Times & More
- Shooted, edited and created the launch video, alongside securing 3 main Content Creators that became the faces of the app.
- Secured over 25 Content Creators to showcase the app, venues and experience across social media.
- Created “Your Ultimate Cravings” PR boxes and sent to top tier media which generated awareness and app downloads.
- Secured speaking opportunities for the GM in key hospitality panels
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