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Najahi Events

Najahi Events

Najahi Events and Seminars brings the world’s leading speakers in personal empowerment, financial education and leadership skills to the Middle East through the use of ‘Edutainment’ (educating while entertaining). Operating out of the emirate of Abu Dhabi, Najahi hosts entertaining community/personal transformation, along with youth empowerment events and programmes, aiming to create not only business leaders but also civic and family influencers who will make positive and transformational changes to their communities and lives.

Tony Robbins has established himself as the number one life and business strategist on the planet. More than 50 million people have experienced the transformational power of his business and personal development events for over four decades. The life and business strategist, entrepreneur, philanthropist, and author of six internationally bestselling books have empowered millions of people from 100 countries through his audio, video, and life training programmes, while also gaining the admiration of the world’s top entertainers, athletes, and business leaders. Widely admired around the world as a public speaker, Tony Robbins has received a host of prestigious accolades and honours throughout his career, including being named one of Accenture’s ‘Top 50 Business Intellectuals in the World’, as well as earning a place on Harvard Business Press’ list of ‘Top 200 Business Gurus’ and ranking among American Express’ ‘Top Six Business Leaders in the World’

Katch set about establishing Najahi Events and Seminars as one of the pioneers of its industry. Having brought international motivational speakers such as Lisa Nichols and Robert Kiyosaki to the UAE, Najahi’s latest event was bringing Tony Robbins to the region for the first time ever for its biggest and most ambitious undertaking yet: Tony Robbins – Achieve the Unimaginable. The line-up for ‘Achieve the Unimaginable’ was topped off by superstar guest speakers Alicia Keys, Prince EA and Nick Vujicic. The main challenge was to create awareness about Tony Robbins in the nascent industry and meet the international standards of his sold-out shows to sell tickets ranging between AED 2,117 to AED 19,997. The line-up for ‘Achieve the Unimaginable’ was topped off by superstar guest speakers Alicia Keys, Prince EA and Nick Vujicic.

  • Katch generated pre-event hype through all the leading national and international titles, such as The National, GulfNews, Khaleej Times, Arab News, The Gulf Today, Emarat Al Youm, Al Khaleej, Al Bayan, Al Ittihad, Al Wahda, ArabianBusiness, What’s On Dubai, Time Out Dubai, Vogue, Vogue Arabia, Harper’s Bazaar Arabia, Grazia, GQ Middle East, ShortList Dubai, Ahlan!, Esquire, Zawya, Lovin Dubai, Buro 247, Mashable Middle East, and AE World.
  • The majority of publications also reported the news on their social media channels and newsletters.
  • Over 10,000 people gathered at the Coca-Cola Arena to ‘Achieve the Unimaginable’.-The event was graced by HH Sheikh Mohammed Bin Rashid Al Maktoum, HH Sheikh Hamdan Bin Mohammed Bin Rashid al Maktoum and HE Sheikh Nahayan Mabarak Al Nahayan.-HH Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum called ‘Achieve the Unimaginable’ “the largest motivational event of its kind in the region”, in his social media posts.
  • We secured event reviews in The National, Gulf News, Khaleej Times, Arab News, The Gulf Today, Al Bayan, Al Khaleej, Emarat Al Youm, Al Wahda, Al Watan, Vogue Arabia, What’s On Dubai, Lovin Dubai, Arabian Business, Ahlan!, and Zawya.
  • Leading titles such as Vogue, What’s On, and Lovin Dubai covered the event live on their social media platforms.
  • On ground interviews were conducted by The National, Gulf News, Al Khaleej, MBC, Dubai TV, Sky News Arabia, RadioShoma, Alpha Media, and ARN-There were 380 press clippings.
  • AED 44,429,123 (US $12,096,455) in PR value was recorded throughout the campaign (produced by third party monitoring agency)
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