Nia Coffee is a sustainable, homegrown coffee brand in the UAE that celebrates the resilience and strength of female coffee farmers in Africa. Working directly with these farmers, the brand wanted to leverage its experience and network to make a greater impact on the lives of these women who were working hard to provide for their families. Nia also wanted to provide public and private sectors a CSR opportunity to make a social impact while truly delighting customers with its exceptional coffee.
Katch International took charge of creating a complete brand identity for Nia Coffee, starting with its name. In Swahili, Nia means resolve, brilliance, and purpose. The brand’s logo was designed to complement its overarching theme and took inspiration from the ‘Adinkra’ symbols, signifying strength and humility. It is symbolic of the efforts that the company is making to support female African coffee growers and the fortitude of the farmers. Next, Katch introduced the brand to relevant public and private sector partners and helped them develop industrial-scale coffee packages for both their B2B and B2C customer base.
Nia Coffee now works with (number of brands) brands throughout the UAE to supply its spectacular coffee to coffee aficionados. It is also planning to replicate these efforts in (insert expansion countries) over the next (insert years).
Katch Dubai
Katch London
Katch Riyadh
Katch Hong Kong
