Archives: Our Work

Katch International was appointed to lead the full PR strategy for Baby Expo Riyadh, amplifying visibility across traditional media, digital platforms, and on-ground event touchpoints. The brief required a public relations agency with experience delivering large-scale consumer exhibitions and family-focused events in Saudi Arabia.

To ensure strong momentum leading up to and during the two-day event, Katch developed, drafted, and distributed multiple bilingual press releases and media alerts, secured high-value media partnerships with top-tier titles, coordinated advertorials, and managed influencer outreach.

On ground, Katch provided end-to-end PR operations support, including speaker briefing materials, media management, interview coordination, and real-time event support. The team also secured the attendance of 162 guests, including 31 verified influencers, and proactively tracked all media and social coverage throughout the campaign. Post-event, Katch drafted the closing PR release with key highlights to extend momentum beyond the event dates.

• 64 total clippings delivering 20.9M reach
• Generated $726K PR value and $211K ad value
• 21 media features and 43 social/influencer posts, including 31 influencers hosted on ground
• Full PR operations delivered: speaker/host briefing packs, live influencer management, RSVP coordination, and a Sayidaty on-ground interview
• All media partnership deliverables fully executed

The challenge at hand was twofold: to illuminate Address Jabal Omar Makkah’s unique blend of spiritual heritage and lavish comfort and to establish a formidable presence within the luxury hospitality realm. Our objective encompassed highlighting the strategic location, unparalleled accommodations, and incredible facilities on offer, including the stunning bridge that offers a panoramic view of the revered Kaaba. The brief required a public relations agency capable of delivering large-scale, multilingual media distribution for a landmark hospitality launch.

To achieve this, we wrote an opening press release which was then translated into several languages to go out globally. The press release had to showcase all the incredible things on offer at this superb hotel, while also emphasizing its significance as the first Address Hotels and Resorts property to be located in the holy city of Makkah. The press release was translated into 13 languages and sent out over Newswire, getting coverage around the world.

• The collaboration between Address Jabal Omar Makkah and our team yielded remarkable outcomes. Through a meticulous blend of strategic efforts and creative storytelling, Address Jabal Omar Makkah’s narrative echoed far and wide.
• The press release received comprehensive media coverage spanning 56 countries, 1,134 media outlets, and 13 languages.
• There were 755,180,266 estimated potential unique readers.
• It received 1,132,770,399 potential impressions, demonstrating extensive exposure across the globe.
• It earned $5,341,000 advertising value equivalence.
• There was $16,023,000 potential editorial value.
• There were a total of 1,526 clippings, comprising 589 English, 108 Arabic, 38 French, 127 Korean, 153 German, 144 Portuguese, 43 Spanish, 19 Italian, 20 Dutch, 20 Japanese, 206 Chinese, 6 Russian, 53 Hindi.
• Some of the English coverage included Dubai News Today, Khaleej Dailies, Zawya, Reuters, Bloomberg Business, Business Wire, Doha Insight, Press Association, UAE Business Review, The London Free Press, Montreal Gazette, Canada.com, Daily Herald, Trade Arabia, Gulf Business, Business Traveller Middle East, Wall Street Select, WOW!, and many others.
• Some of the Arabic coverage included Middle East Newsroom, Lebanon Times, Dubai Global News, UAE Digital News, Algerian Times, Ajman News, Time Out Dubai, Oman Bulletin, MENA Financial Network, and many others.

The goal was to plan and execute a high-profile launch for Café Boulud, positioning it as one of Riyadh’s premier dining destinations. We needed to craft a cultural experience that would attract both local and international media attention, highlighting the Michelin-starred chef’s presence while showcasing Café Boulud as more than just a dining venue but a culinary journey. The brief required a public relations agency capable of delivering a culturally resonant, media-led launch within Saudi Arabia’s luxury dining landscape.

To achieve this, Katch International launched a two-month PR campaign. We shared stories and teasers leading up to the launch and offered VIPs, influencers, and key media outlets an exclusive preview of the restaurant before its public opening. The strategy included private cooking demonstrations with Chef Daniel Boulud and curated cultural tours of Diriyah, linking the French dining experience with local Saudi culture.

• The launch was an overwhelming success, with over 78 publications covering the event, reaching a combined audience of 52 million. Coverage appeared in prominent publications, including:
  • Arab News (UMV 292,000)
  • Destination KSA (UMV 41,000)
  • Caterer Middle East (UMV 35,600)
  • What’s On Saudi Arabia (UMV 193,000)
  • Al Sharq Al Awsat (UMV 3.2 million)
  • BBC Good Food Middle East (UMV 42,900)

• This level of media attention highlighted the unique appeal of the Café Boulud launch, particularly with the presence of Michelin-starred Chef Daniel Boulud, whose global prestige drew significant interest from local and international outlets. The results reflected the effectiveness of a carefully orchestrated PR strategy focused on access, storytelling, and cultural relevance.
• The coverage not only showcased Café Boulud as a premier culinary destination but also reinforced Four Seasons Riyadh’s status as a top-tier luxury hotel offering exclusive dining experiences in the Kingdom.

Katch International was appointed to lead the PR strategy and media relations for the four-day activation that took place from March 8 to March 11 at the Kingdom Suite. The brief required a public relations agency with experience delivering culturally sensitive, high-profile luxury activations in Saudi Arabia.

The carefully curated itinerary included:

• Day 1: Exclusive preview for media and influencers, followed by a private Suhoor at Café Boulud.
• Day 2: Invite-only event for Saudi royal family members, hosted by Princess Nourah Al Faisal.
• Days 3 & 4: Private client fittings, including Princess Reema, daughter of Prince Waleed bin Talal.

The team supported all aspects of the event management and the full PR communications, including influencer engagement, strategic media invitations, on-ground coordination, and social amplification to maximise visibility and storytelling across key luxury, fashion, and lifestyle platforms. It was an overwhelming success, with a whole host of KOLs and media in attendance. This integrated execution reflected a cohesive marketing and public relations approach aligned with the stature of the brand and its partners.

• Over a span of two weeks, Katch generated the below results:
• A 6.88Million+ audience reach was generated, highlighting the collaboration’s wide digital footprint and resonance across Saudi Arabia and the wider GCC region.
• The campaign generated high-value coverage across luxury, fashion, and lifestyle media, further elevating the profiles of Four Seasons Riyadh, Dar Al Hanouf, and Art of Heritage.
• The event was covered extensively, with top-tier media in attendance including Sayidaty, Hia Magazine, Harper’s Bazaar, What’s On KSA, and Asharq Al Awsat.
• Key influencer attendance included Adham, Mohamed El Sherif, Hanan Al Saify, and Reem Al Swaidi.
• The extensive coverage was further amplified through a robust mix of print, digital, and social media platforms, with standout features in Vogue Arabia, Destination KSA, and dedicated Instagram and YouTube recaps.

Katch was tasked with raising awareness of the Hotel Galleria Jeddah’s relaunch under new management, emphasising its prestigious location and upscale offerings to appeal to both local and international clientele. The strategy was multifaceted, starting with the creation and distribution of bilingual press releases in Arabic and English to announce the hotel’s reopening. We also tailored focused Food & Beverage alerts for key occasions such as Eid ul-Fitr and Ramadan Karaweeta promotions, alongside organising a high-profile press release for a charitable dinner event in partnership with Wesal Al Khair. Strategic promotions were also crafted for events like Hajj, International Yoga Day, and seasonal summer offerings. The brief required a public relations agency with experience in hospitality communications and market relaunches in Saudi Arabia.

We also undertook corporate profiling, developing a detailed corporate profile aimed at enhancing the hotel’s brand reputation and market visibility. Additionally, we identified and recommended various award nominations to underscore the hotel’s excellence and achievements. Leveraging special occasions such as International Yoga Day, we strategically positioned Hotel Galleria Jeddah as a premier wellness destination, aligning its offerings with wellness trends and attracting a health-conscious clientele.

• Distributed press releases in both Arabic and English, resulting in extensive media coverage.
• Achieved a total of 52 PR clippings with an estimated reach of 16.85 million audience from online media coverage alone.
• Conducted multiple successful influencer stays and F&B reviews.
• Engaged around 15 influencers in the last 3 months, which significantly boosted the hotel’s social media presence and engagement.
• Increased the following on the Hotel Galleria Jeddah’s Instagram page, leading to enhanced brand visibility and customer engagement.
• Successfully promoted various F&B events and special offers, attracting a diverse clientele and enhancing guest experience.
• Promoted the hotel as a premier luxury destination in Jeddah, driving awareness and engagement among its target audience.

Katch International was the agency appointed to lead on brand awareness of Narma, to position it as a leading luxury brand in the GCC, and to amplify the debut of Nouf Al Rashed’s latest collection at an exclusive fashion show in London, for the very first time. The team led the strategic and tactical comms to achieve the desired brand awareness, resonating with GCC audiences whilst showcasing Narma’s sophistication to an international market. The brief required a public relations agency capable of navigating both regional cultural nuance and international media expectations.

As part of the strategic PR approach, Katch assisted with pre-event, event, and post-event activities. The key activities included crafting a captivating press release to create curiosity among media and the audience, which also highlighted Nouf’s inspiring journey as a Saudi Designer, that was shared with the targeted GCC luxury media. The team also invited GCC media representatives based in London to the event to ensure strong presence from influential outlets, supported on-ground at the event, and coordinated for media interviews for Nouf. Post-event, the team engaged with the media and shared content captured from the event to publish on their online and social pages, as well as secured top tier media interviews.

By leveraging a meticulously crafted strategy and executing across multiple channels, the campaign not only achieved widespread media coverage but also reinforced Narma’s reputation as a culturally authentic and globally relevant fashion house. Top tier publications covered Narma in the form of a pre-event press release and exclusive media interviews with Nouf. Some of these publications included Gulf News, ELLE Arabia, Arab News, Destination KSA, Laha, Hia, Sayidaty, and Sahafati, among others. This level of coverage reflected the strength of an integrated marketing and public relations approach executed across international fashion and lifestyle media.

The strategic PR campaign successfully positioned Narma as a trendsetting luxury brand in the GCC that achieved 1.2M impressions and 15.5M audience reach.

Understanding the unique positioning of Riyadh Active as a first-of-its-kind event in Saudi Arabia, Katch implemented a comprehensive PR and media strategy to amplify awareness and generate excitement. This included a multi-tiered approach encompassing media outreach, influencer engagement, social media activations, and real-time event coverage. The strategy was designed to balance traditional public relations with digital-first communication channels to maximise reach and relevance.

Our PR team secured the attendance of over 20 influential fitness figures and media representatives, generating a strong pre-event buzz. We rolled out a structured media campaign, issuing three press releases and one media alert over four weeks to educate audiences and establish brand credibility. Real-time updates, live coverage, and influencer collaborations further extended the event’s reach, ensuring consistent engagement across digital and traditional media. Despite last-minute changes, such as key headliner Hana Z’s absence due to health reasons, Katch seamlessly managed post-event media interviews to maintain brand visibility and impact.

• Katch secured over 80 media clippings, with continued post-event coverage across major outlets.
• More than 20 influencers were invited by Katch alone, boosting the event’s visibility across social platforms.
• Influencer-led content contributed to sustained online engagement before, during, and after the event.
• Despite schedule clashes with the Saudi Sports Expo and Riyadh Marathon, over 70% of tickets were sold.
• Sponsors maximised exposure by leveraging influencer marketing and real-time content sharing.
• These outcomes reflected the effectiveness of a coordinated marketing and public relations approach.
• The presence of the Saudi Ministry of Sports reinforced Riyadh Active’s importance in the Kingdom’s growing fitness industry.

With the organisation’s vision in place, Katch’s design team was tasked with orchestrating Runkwa’s full rebranding, transforming the initiative into a more compelling and cohesive entity. The team began by revamping the company logo, opting for a design that encompassed the spirit of endurance and hope embodied by Runkwa.

Additionally, the team sought to redesign the website to be more user-friendly and visually appealing, ensuring that the core mission and stories of the children were featured. Katch also helped to introduce a new line of merchandise, all branded with the new logo and Runkwa’s inspiring message. By creating a unified brand identity, Katch aimed to amplify Runkwa’s narrative, making it more accessible and impactful to a global audience.

• Katch designed the brand logo to better reflect the mission and values of Runkwa, creating a more recognisable and inspiring brand image.
• Strategically boosted website traffic and enhanced social media presence, resulting in an increase in followers and interaction.
• Successfully launched a merchandise line that resonated with both new and existing supporters, increasing brand visibility and raising money for the cause.
• Developed a compelling brand story that strengthened the emotional connection with supporters, leading to increased engagement.

Katch International led the exciting marketing strategy and campaign for iLuminate’s debut in Saudi Arabia, implementing a comprehensive plan that combined traditional PR and influencer marketing. The campaign included Public Relations in both Arabic and English, utilising influencers to appeal to a younger demographic. Additionally, the team orchestrated onsite press coverage, and press conference management to generate hype around the event.

Digital marketing and social media strategies were also key components in boosting online engagement. Katch International devised a PR and Marketing plan that struck a balance between conventional PR tactics and modern influencer marketing, ensuring the event reached a diverse audience, both young and old.

• Through extensive research on the region, Katch International provided an integrated campaign that confirmed sell-out shows for the performances.
• Coverage was gained both in local and international press, including front-page coverage in the Arab News and coverage in Al Riyadh, Al Sharq Al Awsat, The Saudi Gazette, The National, Gulf News, and The Daily Mail Online.
• The campaign garnered a total PR value of over 1.2 million dollars.
• It achieved over 84 press clippings.
• SEO was increased through blogs and digital press was 62%, with 25% of ticket sales coming from traditional media.
• 25% brand alignment was achieved.
• 50% of marketing efforts were through digital channels, influencers, YouTube, and social media.
• Total tickets sold in 14 days amounted to 10,000.

Katch was tasked with raising awareness of the Hotel Galleria Jeddah’s relaunch under new management, emphasising its prestigious location and upscale offerings to appeal to both local and international clientele. The strategy was multifaceted, starting with the creation and distribution of bilingual press releases in Arabic and English to announce the hotel’s reopening. We also tailored focused Food & Beverage alerts for key occasions such as Eid ul-Fitr and Ramadan Karaweeta promotions, alongside organising a high-profile press release for a charitable dinner event in partnership with Wesal Al Khair. Strategic promotions were also crafted for events like Hajj, International Yoga Day, and seasonal summer offerings.

We also undertook corporate profiling, developing a detailed corporate profile aimed at enhancing the hotel’s brand reputation and market visibility. Additionally, we identified and recommended various award nominations to underscore the hotel’s excellence and achievements. Leveraging special occasions such as International Yoga Day, we strategically positioned Hotel Galleria Jeddah as a premier wellness destination, aligning its offerings with wellness trends and attracting a health-conscious clientele.

• Distributed press releases in both Arabic and English, resulting in extensive media coverage.
• Achieved a total of 52 PR clippings with an estimated reach of 16.85 million audience from online media coverage alone.
• Conducted multiple successful influencer stays and F&B reviews.
• Engaged around 15 influencers in the last 3 months, which significantly boosted the hotel’s social media presence and engagement.
• Increased the following on the Hotel Galleria Jeddah’s Instagram page, leading to enhanced brand visibility and customer engagement.
• Successfully promoted various F&B events and special offers, attracting a diverse clientele and enhancing guest experience.
• Promoted the hotel as a premier luxury destination in Jeddah, driving awareness and engagement among its target audience.