Archives: Our Work

The challenge was to illuminate GRIF Saudi Arabia as a culinary and investment conclave of paramount significance, both regionally and internationally. The mission encompassed raising awareness about the event’s magnitude, the distinguished lineup of speakers, and its role in magnifying Saudi Arabia’s rapidly evolving F&B landscape.

Our goal was to foster excitement and anticipation among diverse audiences, from industry experts and investors to culinary enthusiasts and the general public. By crafting a narrative that mirrored GRIF’s essence, we aimed to ensure comprehensive media coverage and a fervent buzz that transcended borders. It was important to highlight the significance of GRIF not only within Saudi Arabia, but also to an international audience, so we created different press releases that were targeted towards each specific market to get maximum coverage.

The strategic partnership between GRIF Saudi Arabia and our team resulted in a resounding success, echoing through media landscapes and transcending geographical boundaries. Our tailored efforts encompassed:

• Drafting and distributing captivating press releases in English and Arabic to target GCC and international markets
• Amplifying the profiles of key personalities, including Jennifer Pettinger and Jana Bader, through thought-provoking bios and interviews
• Orchestrating impactful interviews and op-ed pieces that garnered significant attention and engagement
• Securing extensive media attendance, culminating in impactful coverage across 24 publications, both English and Arabic
• Achieved total advertising value of AED 453,219 and PR value of AED 1,359,658, attesting to the resonance of GRIF Saudi Arabia
• Garnered coverage in prominent publications such as Hotel News ME Online, El Bashayer Online, Zawya, Arab News Online, and more
• An impactful presence in both English and Arabic media, with coverage summaries of 12 each

Katch was tasked with generating significant buzz, both internationally and within Saudi Arabia, through online and print media and across digital channels. In addition to being responsible for project administration, spokesperson profiling, monitoring, and reporting, we provided strategic counsel for FHS in the lead-up and throughout the event, while also engaging with influential media/business people to promote FHS through their networks.

• Katch successfully secured widespread coverage, including live coverage, for FHS in top international media publications, generating a total Ad Value of AED 10,381,879 (US $2,828,850) and total PR Value of AED 33,674,268 (US $9,175,550).
• More than 540 articles were written about FHS, in leading publications such as Arab News, Caterer Middle East, Al Jazirah, Al Watan, Okaz, Al Madina, The National, Sky News Arabia, Sabq, Makkah Newspaper, HIA Magazine, Asharq Al Awsat, El Bashayer, Saudi Gazette, Al Yaum, and more.
• We secured exclusive interviews with Caterer Middle East, Hotelier Middle East, Associated Press, Sky News Arabia.
• Katch initiated a media partnership with Hotelier Middle East for FHS, and secured more than 50 media registrations, including international publications such as Wall Street Journal and Associated Press, plus regional publications such as Caterer Middle East, Hotelier, What’s On, and more.

The challenge at hand was twofold: to illuminate Address Jabal Omar Makkah’s unique blend of spiritual heritage and lavish comfort and to establish a formidable presence within the luxury hospitality realm. Our objective encompassed highlighting the strategic location, unparalleled accommodations, and incredible facilities on offer, including the stunning bridge that offers a panoramic view of the revered Kaaba.

To achieve this, we wrote an opening press release which was then translated into several languages to go out globally. The press release had to showcase all the incredible things on offer at this superb hotel, while also emphasizing its significance as the first Address Hotels and Resorts property to be located in the holy city of Makkah. The press release was translated into 13 languages and sent out over Newswire, getting coverage around the world.

The collaboration between Address Jabal Omar Makkah and our team yielded remarkable outcomes. Through a meticulous blend of strategic efforts and creative storytelling, Address Jabal Omar Makkah’s narrative echoed far and wide.

• The press release received comprehensive media coverage spanning 56 countries, 1,134 media outlets, and 13 languages.
• There were 755,180,266 estimated potential unique readers
• It received 1,132,770,399 potential impressions, demonstrating extensive exposure across the globe
• It earned $5,341,000 advertising value equivalence
• There was $16,023,000 potential editorial value
• There was a total of 1,526 clippings, comprising 589 English, 108 Arabic, 38 French, 127 Korean, 153 German, 144 Portuguese, 43 Spanish, 19 Italian, 20 Dutch, 20 Japanese, 206 Chinese, 6 Russian, 53 Hindi
• Some of the English coverage included in Dubai News Today, Khaleej Dailies, Zawya, Reuters, Bloomberg Business, Business Wire, Doha Insight, Press Association, UAE Business Review, The London Free Press, Montreal Gazette, Canada.com, Daily Herald, Trade Arabia, Gulf Business, Business Traveller Middle East, Wall Street Select, WOW!, and many others.
• Some of the Arabic coverage included in Middle East Newsroom, Lebanon Times, Dubai Global News, UAE Digital News, Algerian Times, Ajman News, Time Out Dubai, Oman Bulletin, MENA Financial Network, and many others.

As the PR Agency in charge of both Atlantis, The Palm and Atlantis The Royal, Katch International was challenged with the task of giving this mammoth project the coverage it deserves, along with creating enough buzz around the grand reveal weekend.

Proud to have been on this journey and having signed on to handle the Public Relations and Communications of both properties for the next two years, Katch International was set to do justice to the stature of the brand. The opening of Atlantis The Royal was one of the most incredible moments of the year with some of the biggest names in the celebrity world set to descend on the venue for a launch event like no other, and Katch was entrusted with the responsibility to distribute enough and more media material and partner with tier-one publications before, during, and after the event.

We at Katch International ascended into a whirlwind of doing what we do best and gave this landmark project the platforms it truly deserves, setting an extremely high benchmark for our continued partnership.

• Katch secured an estimated 1,886 pieces of coverage across tier-1 print, online, broadcast, and social media channels.
• Obtaining coverage in top publications, including Vogue Arabia, GQ Middle East, Esquire Middle East, Conde Nast Traveller ME, Interni, Robb Report Arabia, ET Bil Arabi, The National, Al Ittihad, What’s On Dubai, Time Out Dubai, Arabian Business, Zahrat Al Khaleej, Haya Magazine, Abu Dhabi TV, Dubai TV and more.
• Katch also secured A-list GCC celebrities and social media influencers including Lojain Omran, Rawan Bin Hussein, Sami Slimani, Tamaraah Al Gabbani, Mohamed Al Turki, Kris Fade, Huda Kattan, Chanel Ayan, Caroline Stanbury and more.
• Katch collated and curated a target list for Atlantis’ invite activation;
• Katch tracked and followed the gifting opportunity with influencers and KOLs.
• Katch also arranged interview opportunities with key spokespeople during the Grand Reveal weekend.
• Katch secured exclusive media tours and coverage during the Grand Reveal weekend.
• Katch managed and secured exclusive interview opportunities with talent during the blue carpet.
• Katch followed up and secured additional coverage from the attendees that will be rolled out in the months to come.
• Coverage from the event went viral across the region and was trending on TikTok and Instagram for weeks post-event.

Katch was tasked to assist in the pre-launch and post-launch of the More Cravings app including implementing the gamification element into the app to have one of its kind functionality.

We came on board to execute the launch into the market, drive app downloads, generate significant buzz online, in print media and across digital channels, and drive awareness of the app.

• Within two months, the app has seen 16,970 app downloads.
• Katch successfully secured widespread coverage for the app for a PR Value of AED 2,569,539
• Securing coverage in top publications including Hotelier Middle East, Caterer Middle East, BBC Good Food Middle East, Khaleej Times & More
• Shooted, edited and created the launch video, alongside securing 3 main Content Creators that became the faces of the app.
• Secured over 25 Content Creators to showcase the app, venues and experience across social media.
• Created “Your Ultimate Cravings” PR boxes and sent to top tier media which generated awareness and app downloads.
• Secured speaking opportunities for the GM in key hospitality panels

Katch set about establishing Najahi Events and Seminars as one of the pioneers of its industry. Having brought international motivational speakers such as Lisa Nichols and Robert Kiyosaki to the UAE, Najahi’s latest event was bringing Tony Robbins to the region for the first time ever for its biggest and most ambitious undertaking yet: Tony Robbins – Achieve the Unimaginable. The line-up for ‘Achieve the Unimaginable’ was topped off by superstar guest speakers Alicia Keys, Prince EA and Nick Vujicic. The main challenge was to create awareness about Tony Robbins in the nascent industry and meet the international standards of his sold-out shows to sell tickets ranging between AED 2,117 to AED 19,997. The line-up for ‘Achieve the Unimaginable’ was topped off by superstar guest speakers Alicia Keys, Prince EA and Nick Vujicic.

• Katch generated pre-event hype through all the leading national and international titles, such as The National, GulfNews, Khaleej Times, Arab News, The Gulf Today, Emarat Al Youm, Al Khaleej, Al Bayan, Al Ittihad, Al Wahda, ArabianBusiness, What’s On Dubai, Time Out Dubai, Vogue, Vogue Arabia, Harper’s Bazaar Arabia, Grazia, GQ Middle East, ShortList Dubai, Ahlan!, Esquire, Zawya, Lovin Dubai, Buro 247, Mashable Middle East, and AE World.
• The majority of publications also reported the news on their social media channels and newsletters.
• Over 10,000 people gathered at the Coca-Cola Arena to ‘Achieve the Unimaginable’.-The event was graced by HH Sheikh Mohammed Bin Rashid Al Maktoum, HH Sheikh Hamdan Bin Mohammed Bin Rashid al Maktoum and HE Sheikh Nahayan Mabarak Al Nahayan.-HH Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum called ‘Achieve the Unimaginable’ “the largest motivational event of its kind in the region”, in his social media posts.
• We secured event reviews in The National, Gulf News, Khaleej Times, Arab News, The Gulf Today, Al Bayan, Al Khaleej, Emarat Al Youm, Al Wahda, Al Watan, Vogue Arabia, What’s On Dubai, Lovin Dubai, Arabian Business, Ahlan!, and Zawya.
• Leading titles such as Vogue, What’s On, and Lovin Dubai covered the event live on their social media platforms.
• On ground interviews were conducted by The National, Gulf News, Al Khaleej, MBC, Dubai TV, Sky News Arabia, RadioShoma, Alpha Media, and ARN-There were 380 press clippings.
• AED 44,429,123 (US $12,096,455) in PR value was recorded throughout the campaign (produced by third party monitoring agency)

Katch was tasked with generating significant buzz in both the UK and the UAE through online and print media. Alpago Properties wanted to be profiled as the leader in Dubai’s luxury real estate projects as the Master of Creative craftsmanship. One of our significant challenges included introducing Billionaire’s Row at Palm as their undertaking, which was in power with the two of the most prestigious neighborhoods in the world, each known as ‘Billionaire’s Row, are located on Manhattan’s 57th Street and The Bishops Avenue in London. We were meant to create significance for these Signature villas with prices ranging from AED120 to 300 million that only cater to billionaires in UAE and beyond. The second phase was to highlight their projects in Palm Jumeriah & Jumeriah Bay and pave the way for the company’s further expansion beyond the middle east, especially in London

• Katch arranged an exclusive media roundtable to launch the most expensive villa in Dubai for AED 302.5 inviting Tier 1 media (print and TV broadcast)
• Katch successfully secured widespread coverage, including live coverage, for Alpago Properties in top international media publications, generating a total Ad Value of US $2,760,146 and a total PR Value of US $9,528,438.
• More than 792 articles were written about Alpago Properties, in leading publications such as , Caterer Middle East, Al Khaleej, Al Bayan, Al Watan, Gulf News, What’s On, Lovin Dubai, Khaleej Times, Emarat Al Youm, and more.
• We secured exclusive interviews with Caterer Middle East, Hotelier Middle East, Out and About, and more.
• Katch initiated a media partnership with Lovin Dubai and Super Car Blondie and secured a vast recognition world-wide for Alpago Properties.

Katch was tasked with handling the integrated communications for BTS‘ first-ever show in Saudi Arabia, on the 11th of October 2019, as part of their world tour, ‘LOVE YOURSELF: SPEAK YOURSELF’, in partnership with Live Nation Middle East, Big Hit Entertainment and the General Entertainment Authority of Saudi Arabia. The concert was set to make history, as BTS would be the first foreign act to perform a solo concert in Saudi Arabia.

• Katch coordinated and successfully executed an announcement plan for the event, with the General Entertainment Authority, Saudi Arabia’s Minister for Entertainment, and Ticketmaster Middle East, at 1pm on 14th of July 2019, while simultaneously distributing the announcement press release.
• We generated a total AD Value of US $1,874,995 and PR Value of US $5,624,985.
• The announcement received widespread coverage in leading English and Arabic dailies such as The National, Gulf News, Arab News, Al Bayan, Emarat AlYoum, Asharq Al-Awsat, Al Jazirah, Saudi Gazette, Al-Riyadh, Al Watan, Al Bilad, Al Eqtisadiah, Al Mowaten, and Okaz.
• Katch also secured coverage in top English and Arabic lifestyle and business titles, including Vogue Arabia, Ahlan!, Time Out, Mashable Middle East, Esquire Middle East, Emirates Woman, Harper’s Bazaar Arabia, Lovin Saudi, Arabian Business, Al Arabiya, Zawya, Business Live ME, Sayidaty, HIA Magazine, and Al Jawhara.
• Gulf News, Vogue Arabia and Emirates Woman shared the news on their social media channels to maximise reach.
• Radio network ARN and its stations Dubai 92 and Dubai Eye 103.8 also announced the news on their websites.
• International titles such as BBC, The Guardian, Arirang, ET Canada, NME, Billboard, Entertainment Weekly, CTV News, Hollywood.com, and First Post also published articles about the historic event.
• Katch secured interviews with The National, Arab News, Gulf News, Khaleej Times, and Vogue Arabia. Unfortunately, BTS were unavailable to be interviewed.
• With the help of the Katch Social Media Team, the BTS announcement broke the internet, as numerous websites associated with the event crashed because of the massive volumes of increased traffic
• Katch managed and coordinated Live Nation Middle East’s social media accounts for the announcement and promotion of the show.
• We also liaised closely and continuously with all parties involved in bringing the biggest pop act on the planet to Saudi Arabia, which enabled us to work our magic, maximise engagement and get the event trending globally.

Katch was tasked with engaging with the brand and employees to understand the areas the companies were excelling at and the areas where they did like to make changes. As Katch investigated the firm’s working and employees’ views on their working conditions, we immediately knew exactly how to tackle their issues. We wanted to bring in an entirely new sense of positivity through employees, further ensuring that they were a much more significant part of the company and that the company was always paying heed to their needs.
To assess the actual culture and set a goal for the future Insignia culture Katch collected the cultural data for their assessment. We engaged with the client in two different forms, i.e., we created and conducted leadership workshops for the TOP 20 Al Tayer leaders across all the departments. Also, a questionnaire was designed, distributed, collected, and analysed from a sample of 350 AT employees.

Our team then analysed the questionnaire and presented an entire year’s critical pathway to the client

Katch established that Al Tayer needed to be a brand that sends a strong community message as they re-establish a strong company culture after the pandemic. Insignia was represented by three main keywords that compiled what the team was missing at the current point – Family, People, and Fun. The employees sought work environment-induced family values that made them feel more a part of the Al Tayer community.

Along with designing an entire year’s worth of action plan for the company, Katch also developed a brand-new logo keeping in mind the investigation findings. We also produced a whole new vision and mission statement. A photoshoot was conducted with the employees to form a company video with the company’s faces in it to make it easier to connect with the company goals.